UMM, acronym of Underground Music Movement, was born in Naples in 1991 and it was between the first Italian labels that released House music sometimes also close to Techno and Progressive style- In 1997 further to the fail of the big label distributor Flying Records, Media Records bought all rights of UMM company and re launched this strong brand and in the meantime UMM became also a very well known streetwear brand becoming famous worldwide.The catalogue counted hundreds of releases - Important to be remembered: Daft Punk, Underground Resistance, Blake Baxter, Nightmares On Wax and Masters At Work.