Audioplay Records was created by Alejandro Diaz (known as “DT0X” from the band “4ESH!”) as a way for unknown artists to have an outlet for their music. After being turned down multiple times, he realized that a label is much more than a business; it was a development tool. Audioplay's mission is to help artist develop their sound. Many labels won’t listen or simply turn down a track without advice or criticism. This is not one of those labels. Audioplay’s vision is to help local artist in Miami and, eventually, all interested artist worldwide reach their maximum potential while releasing their music. Audioplay strives on quality, just like any other label, but it's the way that quality is reached that makes all the difference.