Sweden. 2004 – present
Hybris, a music label, founded in March 2004. Based in Sweden, aiming for the sun.
During the years, we've discovered and developed some of Scandinavia's most acclaimed pop artists. Class acts like El Perro Del Mar, Vapnet, Familjen, Juvelen, Jonathan Johanssson, Azure Blue, Lucas Nord, Big Fox, Postiljonen, Korallreven, wy, Erik Jonasson and Mares – to name a few. And, best of all; we just got started. The crusade of working with the best new talent and repertoire is our ongoing agenda.
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We've gone from being a small 'promising' Swedish pop label, to a free independent player on the global music scene. By doing it our way. We now have representation and distribution in all key markets and our music can be heard all around the world; in movies, tv-shows, on digital platforms, radio stations, record players, et cetera, et cetera. Our catalog of recordings (+1500 songs) is wide and eclectic, with music in different genres, for different tastes. We always try to push our idea of what great music is.
When we first started, we promised ourselves to always approach music from a music fan's perspective, never from the traditional music industry's. We now also have a stab full of people, working for our artists, with that same idea in their head.
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2018 we started a new era with our distributor ALOADED. We wanted to stay independent, but all distributors was controlled by the Major record labels/conglomerates. So we started building something new. We are still in the early days of this — but check out aloaded.com, as we roll out new things all the time. ALOADED offer the best independent music distribution and more, for labels as well as unsigned artists with high ambitions.
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Hybris is co-owned by the three partners John Gadnert (Stockholm), Mattias Lövkvist (Hong Kong) and Kalle Magnusson (Malmö/Copenhagen). Hybris currently hosts two sub-labels: Ikaros Rec and Det svenska musikundret. We're always open to new collabs.